Competitive Strategy | GMBA 1201
Description: This course is designed to help students develop the skills for formulating strategy. It provides an understanding of:
A firm's operative environment and how to sustain competitive advantage.
How to generate superior value for customers by designing the optimum configuration of the product mix and functional activities.
How to balance the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position.
Particular attention is paid to competitive positioning; understanding comparative costs; and addressing issues such as cannibalization, network externalities, and globalization.
Learning Objectives: Students learn to:
Develop a mastery of a body of analytical tools and the ability to take an integrative point of view.
Use these tools to perform in-depth analyses of industries and competitors, predict competitive behavior, and analyze how firms develop and sustain competitive advantage over time.
Action Learning Project: Students will create two projects during this course.
1. The first will be a short essay due between the sixth and eighth week of the course.
2. The second will be a research paper due between the twelfth and fourteenth week of the course.
*Students should consult with their online instructor on any questions regarding theme, design, research, etc.
Competitive Strategy: Techniques for Analyzing Industries and Competitors; Jun 1, 1998
by Michael E. Porter
The Well-Timed Strategy: Managing the Business Cycle for Competitive Advantage (paperback);Jan 23, 2006 by Peter Navarro