Business Models | BUS 1105


This course will define the structure of business models; identify basic business model archetypes; and compare profitability, efficiency, and market value.


1st year student

Learning Objectives:

Students will

  • Identify and analyze several different business models.
  • Analyze the business models of competitors.
  • Understand the economics underlying common business models.
  • Understand the dynamics that propels a business model to success.
  • Build a business model for your own innovation.

Recommended Readings

The Business Model Navigator: 55 Models That Will Revolutionise Your Business. 2014.

Oliver Gassmann and Karolin Frankenberger

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.2010. Alexander Osterwalder and Yves Pigneur